YouTube trying to offer unique to stay stable in the competitor era. Making footprint on Instagram’s path, YouTube now is in news for forming a new division dedicated to fashion and beauty content partnerships, however, Derek Blasberg has been tapped to lead. Derek Blasberg’s appointment comes less than a week after Instagram launched its long-form video app.

Derek Blasberg well known for to maintain cultivate relationships with brands and influencers, however, people may rec0gnize Blasberg from his frequent appearance in Instagram.

According to the information of the source, Blasberg’s position is similar to Instagram’s Eva Chen, was hired as head of fashion partnerships in 2015. She was responsible to bring connections to Silicon Valley as well as Instagram’s relationship with the industry.

Blasberg will report to a team led by YouTube’s Kelly Merryman, who is the vice president of content partnerships. He is reportedly tasked with high-profile people in the industry to use the platform more effectively than ever before. YouTube’s unique division will eye on fashion along with beauty influencers who built their followings on the platform.

Derek Blasberg said in the statement, “I’m looking forward to bridging the world of YouTube creators with the global style and beauty industries in this newly created role and department.”

Instagram suited for fashion as compared to YouTube, however, there is also the robust community of beauty vloggers as YouTube has more users and posts by major brands get more views. Now, it a time to watch out how Blasberg will contribute to boosting YouTube success in rapidly increasing competition.


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