Programmatic Advertising Display market report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. The report provides actionable intelligence on major factors influencing the Programmatic Advertising Display market (drivers, opportunities, industry specific challenges, and other critical issues) along with the Programmatic Advertising Display market size of various segments.
Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer’s profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.
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On the grounds of comprehensive, reliable data derived from extensive research of multiple sources (both primary and secondary) and in-depth market analysis with inputs from industry experts, Programmatic Advertising Display market projected to grow at a CAGR of 18.09% during the period 2017-2021.
Programmatic Advertising Display Market Drivers, Challenges and Trends: –
Market Driver: – One of the major drivers for this market is growth in video rtb. the global video advertising market has moved from traditional tv to newer platforms such as online and mobile devices for video consumption. this has made it possible for brands to connect with their audience on a more personal level. programmatic video advertising is an effective way to connect with consumers.
Market Challenge: – One of the major factors hindering the growth of this market is low transparency in market. there is a lack of transparency in the global programmatic advertising display market because of the growing number of improper transactions. the publisher’s roi is based on the evaluation of inventory and the limited publishing and ad-exchange information that are the only accurately known details to them.
Market trend: – The latest trend gaining momentum in the market is growing popularity of mobile programmatic advertising display. The growth in mobile web is impacting the market share of programmatic advertising through mobile applications. The market share of programmatic advertising through mobile applications declined from 72% in 2014 to 62% in 2015 and to almost Programmatic Advertising Display% in 2016. This is because advertisers are increasingly investing in mobile web because of the scope it provides for finding premium programmatic inventory
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Market segmentation by display type:- by desktops, by mobile devices
Market segmentation by ad format
Market segmentation by auction type:- by open auction, by automated guaranteed, by invitation-only, by unreserved fixed-rate
Geographic Segmentation: – Americas, APAC, EMEA
To calculate the Programmatic Advertising Display market size the report considers the revenue generated from the sales of online advertisements programmatically. The report covers the market landscape and its growth prospects over the coming years. Further it converses about key vendors operating in Programmatic Advertising Display market like AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul and many more.
Some of the Exhibits included in Programmatic Advertising Display Market report: –
Exhibit 01: Key regions in global programmatic advertising display market 2016-2021
Exhibit 02: Product offerings
Exhibit 03: Overview of global programmatic advertising display market
Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021
Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions)
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With geographic breakdown of the Programmatic Advertising Display market in terms of detailed analysis and impact, this report provides business dimensions with an eye on growth opportunities and contribution of upcoming market segments.