The rise of digital platforms made many things easier for businesses and consumers alike.

First, access to information is readily available. Second, businesses get more exposure to their target market through digital channels. Finally, consumers are able to share their experience, which helps others make informed buying decisions.

Seems like a win-win situation for everyone, right? Not all the time.

Digital platforms can be a double-edged sword. With a couple of bad reviews posted here and there, a business can say goodbye to its long-established reputation. A customer inquiry left ignored can leave an unsatisfying experience and a bad impression. It’s for these reasons that SEO businesses must have a good handle on implementing online reputation strategies for brands.

Most SEO agencies think their search strategies are enough to cover for a brand’s online reputation. It’s not likely the case every time.

Online reputation management goes beyond cleaning up a business’ image after a publicity crisis. It also covers constant monitoring of brand activities and customer engagement to prevent issues from arising.

So, how do you efficiently manage your client’s online reputation? It all boils down to the tools you have under your belt. Here are some of the top reputation management tools your SEO business needs:

  1. Google Alerts

A must-have for any startup SEO agency, Google Alerts provides you with a simple monitoring tool. This allows you to specify brand names – including competitors – and keywords you want to target. Google Alerts scrapes data from webpages, blogs, news articles, and even videos within the Google network.

Key features/uses of this tool:

  • Easy monitoring of user-generated content: Stay alert on what customers are saying using target keywords or phrases related to your client’s business.
  • Niche-related queries: Look for opportunities to improve your client’s SEO with notifications on questions related to their niche.

Why Use This: It’s free and easy to set up. Google Alerts will notify you via email whenever new search results appear with the alerts you’ve set up.

  1. SEOReseller Reputation Management

If you’re looking for a white label reputation management tool, SEOReseller has the solution you need. This all-in-one dashboard provides your SEO business with four tools to manage all your reputation management activities for clients.

Key features/uses of this tool:

  • Listings management: Find listings, check and verify information, and optimize listings for clients in one go.
  • Reviews: Keep your ear to the ground and know what customers are saying about your client’s brand by monitoring top review websites.
  • Feedback: Initiate contact with customers and request for feedback.
  • Mentions: Stay on top of conversations about your client’s business by monitoring brand mentions.

Why Use This: It’s white labeled—the dashboard has your SEO agency’s logo, so you can show it to clients. You can also control what they get to see or access on their end. This makes it a great solution for SEO businesses looking to expand their revenue stream.

  1. The Brand Grader

To develop a solid reputation management strategy, it’s important that you have a clear idea of how the brand’s or a competitor’s online presence is performing first. This is what The Brand Grader does.

Key features/uses of this tool:

  • Top web influencers and sources: See who’s talking about your client across different platforms.
  • Brand sentiment: Find out how customers react to the brand and align strategies to address their sentiments.
  • Social following: Get a quick snapshot of the brand’s follower count on their main social media platforms.
  • Mention locations: See where conversations about the brand are coming from.

Why Use This: This simple tool can serve as your foot in the door for businesses who need to improve their online reputation. Use it with other reputation management tools, and you’ll have introductory data to hook more clients.

  1. Hootsuite

Social media monitoring is one of the pillars of online reputation management. If you need a tool that allows you to connect your client’s social media profiles, Hootsuite is one of the tools to look at. Its search streams allow you to catch brand mentions and conversations in real time.

Key features/uses of this tool:

  • Hootsuite insights: Learn the overall sentiment of customers about the brand, tap into conversations that matter to their business, and stay on top of trends.
  • Organized social streams and filters: Set up social streams to organize content and filter conversations by keywords, hashtags, or location.
  • Social media analytics: Show proof of ROI and by providing clients with metrics that deliver value.

Why Use This: Everything you need to get started on managing your client’s social media is in one place. Hootsuite is packed with powerful features that will make social media monitoring a breeze on your side. When you extend your services to include social media later on, you need to understand how to implement Social Media Monitoring for clients.

Strategy + Tools = A Winning Online Reputation Management Strategy

As much as having the right strategy is important, your SEO business should also invest in the right resources and tools for effective online reputation management. You can allot a budget on one or two tools, but using a tool that has everything in one pace is a more prudent decision.

What tools are you using for managing your client’s reputation?

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