Mobile & Tablet Advertising Market Research Analysis by Latest Innovations, Drivers, Restraints, Challenges and Forecasts from 2018 to 2023

The Mobile & Tablet Advertising Market report provides with CAGR value fluctuation during the forecast period of 2013-2020 for the market. This study also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis. Top players and brands are making moves such as developments, products launches, acquisitions, merges, joint ventures and competitive research in the Mobile & Tablet Advertising Market. This analysis gives an examination of various segments that are relied upon to witness the quickest development amid the estimate forecast frame.

Driven by large scale LTE investments and the high penetration of embedded WiFi capability in consumer electronic devices, both fixed and mobile, a number of wireless carriers are taking a keen interest in WiFi enabled LTE gateways. A WiFi enabled LTE small cell gateway (or base station) is an emerging network element, which has an LTE interface towards the carrier network and a WiFi interface towards the end user device.  A vast majority of these base station deployments are likely to be in a small cell configuration.

Driven by infrastructure vendor commitments and demands from the wireless carrier community, RFM Research expects the installed base of WiFi enabled LTE small cell gateways to account for nearly 15 Million units by 2020, growing at a CAGR of nearly 122% between 2013 and 2020.

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The following Key Players are covered in this report:

  • mobi
  • 4info
  • Accel Partners
  • Acer
  • Adfonic
  • AdStar
  • Amazon
  • AmbieSense
  • Amobee
  • AOL Advertising
  • Apple
  • Archos
  • Asus
  • AT&T
  • B&N
  • BBC
  • Bell
  • Best Buy
  • Blyk
  • BuzzCity
  • Calvin Klein
  • Canonical
  • Casio
  • celltick
  • Celtra
  • Chartboost
  • China Telecom
  • China Unicom
  • Cisco
  • Coca Cola
  • Coolpad
  • D2C

Key Findings:

The report has the following key findings:

  • At present, the market for mobile & tablet advertising is still in its early years, and accounts for more than $17 Billion in global revenue
  • Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
  • By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
  • Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020

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Topics Covered:

The report covers the following topics:

  • Mobile & tablet advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
  • Key market sectors for mobile & tablet advertising and their evolution
  • Market drivers and challenges for the mobile & tablet advertising market
  • A detailed assessment of the emergent tablet advertising submarket and its growth potential
  • Key developments in the industry
  • Profiles and strategies of key players in the mobile & tablet advertising market
  • Global and regional market forecasts:
  • Mobile & Tablet Advertising Revenue Forecasts: 2010 – 2020

Submarket revenue forecasts are categorized in 2 device form factor categories:

  • Mobile Phone
  • Tablet

Submarket revenue forecasts are categorized in 9 application & media categories:

  • Media Alerts
  • Mobile Browsing (Display, Search)
  • Mobile Applications
  • Mobile Games
  • Mobile Music
  • Mobile Social Networking
  • Mobile TV (Broadcast, Unicast & One-off)
  • Mobile Video (One-off, Subscription Based)
  • Text Alerts

Country level revenue projections are presented for the following 25 leading countries in the mobile & tablet advertising market:

  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Norway
  • Poland
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • UAE
  • UK
  • USA

Regional mobile & tablet advertising forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

Tablet Shipment Forecasts: 2010 – 2020

Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:

  • Apple iOS
  • Android
  • Windows
  • Others

Tablet shipment projections are categorized in 4 display size categories:

  • 4 – 7 inches
  • 7 – 9 inches
  • 9 – 12 inches
  • 12 – 16 inches

Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, RiM, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC

Regional tablet shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe
  • Smartphone Shipment Projections: 2010 – 2020

Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:

  • Apple iOS
  • Android
  • Bada
  • Blackberry OS
  • Firefox OS
  • LiMo
  • MeeGo
  • Microsoft
  • Palm OS / webOS
  • Sailfish
  • Symbian
  • Tizen
  • Ubuntu
  • Others

 

Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, RiM (BlackBerry), Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer

Regional smartphone shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

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Key Questions Answered:

The report provides answers to the following key questions:

  • How big is the opportunity for mobile & tablet advertising and what is the size of the total addressable market?
  • What are the key use cases of mobile & tablet advertising?
  • What are the key business models of mobile & tablet advertising and how can advertisers generate revenue?
  • Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?
  • Which application & media categories will generate the highest amount of revenue through mobile & tablet advertising?
  • What are the market drivers and barriers for the growth of mobile & tablet advertising?
  • Which regions and countries will witness the highest level of revenue through mobile & tablet advertising?
  • Who are the key players in the mobile & tablet advertising industry and what are their strategies?

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